Top CEOs & Buyers Agree: SaaS M&A Signals Optimism for 2025
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Where SaaS Executives Come to
Backed by deep-rooted M&A expertise and an intentional approach, SEG guides B2B software operators to the right strategic and private equity buyers at the right time to achieve the best possible outcomes.

The Most Active & Successful Sell-Side M&A Advisor in Vertical Software.

For over 20 years, we’ve proudly worked with hundreds of software and SaaS companies. What’s more, we do so with industry-leading success rates. Over the past three years, SEG has achieved an impressive 85% first-pass success rate. We’ve experienced double-digit growth in seven of the last eight years and are consistently recognized by private equity investors and strategic buyers for representing high-quality businesses and driving premium outcomes for our clients.

Simply Better Than the Rest.

Excellence isn’t our goal; it’s our standard. By engaging with SEG, you align with unmatched success rates and a proven track record of outcomes that consistently delight.

Maximize Success

85%
Boasting an 85% first-pass success rate since 2021, we maximize your chance of success.

Increase Buyer Interest

10
On average, our clients receive 7 to 10 high quality IOIs, which is 118% increase over previous years.

Experience Delight

88%
With 88% testimonials, the voices of those we’ve advised underline our dedication and efficacy.
Paul-McRoberts-Atonix-quote

Before becoming a client, SEG guided us through multiple critical stages of our business from being created as a subsidiary of a large public company to the management team acquiring the business. When it came time to explore an exit, SEG was right there too.”

- Paul McRoberts, President & CEO, Atonix

Delivering Exceptional Outcomes in Software M&A.

At Software Equity Group (SEG), we excel at driving value through our client-centric philosophy, unique and intentional approach, and industry-leading expertise. Our consistent track record of delivering exceptional outcomes sets us apart, making us your trusted partner for software M&A success.

SEG delivered us many high-quality, attractive options."
- Varsha Bhave, Co-Founder & President Projectmates

Drive Value
at Each Step

Every stage of your deal is more than procedural; it’s our opportunity to maximize your value.

A no-nonsense process focused on our best interests."
- John Alexander, COO & Co-Founder Ion Wave

Put Your
Interests First

You aren’t just another client; you’re the very reason we strive for excellence.

Their process-driven approach is very thorough and proactive."
- Matt Betts, President & CEO Level Data

Experience an Intentional Approach

Receive more than just a playbook; immerse in a battle-tested strategy designed for success.

They synthesized our differentiators into an on-point message."
- Don Traweek & Elizabeth Dukes, Co-Founders iOffice

Leverage Our Expertise

It’s not just advice; it’s a wealth of insights & knowledge leveraged for your benefit.